1. How long does Airloom keep my files after I delete my account?
When you delete your Airloom account, we will initiate deletion of the files you store on our Services after 30 days.

2. What are Airloom’s lawful bases for processing my data?
Airloom processes your data (1) to provide the Airloom Services to you pursuant to our contract with you; (2) in furtherance of its legitimate interests in operating our Services and business; and (3) with your consent. In some cases, Airloom may process your data to comply with applicable law, legal process, or regulation; protect any person from death or serious bodily injury; or to carry out a task in the public interest.

Examples of Airloom processing your data to provide you with the Airloom Services include:

· Providing, updating, maintaining, and protecting our Services and business. For example, we host your images and albums, back them up, and share them when you ask us to. We also analyze how you use the Services to help you prioritize your content and stay on top of your most heirlooms.
· Troubleshooting issues you may encounter with the Airloom Services. If you contact us with questions or concerns about the Services, we may use your personal information to respond.
· Billing, account management, and administrative purposes. If you sign up for a trial or purchase a paid Airloom plan, we may collect and process payment information, including your name, credit or debit card information, billing address, and details of your transaction history.
· Sending you emails and other communications. We may contact you about important changes to our Services and Service-related notices. These communications are considered part of the Airloom Services and you may not opt out of them.

Examples of Airloom processing your data in furtherance of its legitimate interests in operating our Services and business include:

· Understanding how you use our Services and improving them.
· Promoting Airloom Services that are most relevant to your interests.
· Investigating and preventing security issues and abuse of the Airloom Services or Airloom users.

Examples of Airloom processing your data with your consent include:

· Sending you marketing materials about our Services. If you do not wish to receive these materials, simply click the unsubscribe link in any email.
· Connecting your Airloom account with other third-party services via Airloom APIs.
· Collecting feedback from you to improve our Services and develop new features.

3. How does Airloom collect and use my usage information?
We collect information about how you use the Services, including actions you take in your Airloom account, to efficiently and reliably provide the Airloom Services. We also use such information to improve our Services and develop new features, protect Airloom users, and, in some instances, promote the Airloom Services. For example, to provide the Airloom Service and help you prioritize your heirlooms, we analyze your usage activity to recommend content that you might find most relevant and important. To improve our Services, we collect information about how you interact with our Services to understand what features are most useful to you and improve them. To protect Airloom users, we analyze things like IP addresses, login history, and email and password changes to detect and respond to abusive behavior. To promote Airloom Services, we will, in some instances, analyze information about users’ activity and level of engagement with our Services—such as how many devices they’ve connected to their Airloom account and how much storage space they’ve used—to identify users who may be interested in our premium services.

4. How does Airloom use my personal information for machine learning and algorithmic analysis?
Airloom collects and processes your personal data using algorithmic analysis or machine learning technologies to provide, improve, protect, and promote the Airloom Services:

Promote Airloom Services. We will, in some instances, use algorithmic analysis to identify users’ activity and level of engagement with our Services by looking at things like how many devices they’ve connected to their Airloom account, how much storage space they’ve used, the content of their albums, and how many sharing actions they’ve taken to identify and market to users who might be interested in learning more about our premium Services.

5. What trusted third parties does Airloom share my personal information with?
In order to provide, improve, protect, and promote our Services, Airloom shares your personal information with trusted third parties.
Trusted third parties are companies or individuals that Airloom engages to provide, improve, protect, and promote Airloom Services. For example, trusted third parties may access your information to provide data storage services, IT services, or customer support services, but will only do so to perform tasks on Airloom’s behalf. Airloom remains responsible for the handling of your information per our instructions. Trusted third parties include: